Synchronization (sync) royalties Explained
Synchronization (sync) royalties are payments made to the copyright holders of a musical work when their work is synchronized with visual media, such as a film, television show, video game, or advertisement. Sync royalties are distinct from other types of music royalties, such as performance royalties and mechanical royalties.
How sync royalties work
When a producer wants to use a musical work in a visual media project, they must first obtain a synchronization license from the copyright holder. The synchronization license will specify the terms of the use, including the fees that will be paid.
Sync royalties are typically paid in two parts:
- An upfront fee: This is a one-time payment that is made to the copyright holder before the visual media project is produced. The amount of the upfront fee is typically negotiated between the producer and the copyright holder.
- Performance royalties: These royalties are paid to the copyright holder each time the visual media project is broadcast or streamed. The amount of the performance royalties is typically a percentage of the revenue that is generated from the broadcast or stream.
Who collects sync royalties
Sync royalties can be collected by two types of entities:
- Performing rights organizations (PROs): PROs are organizations that collect and distribute royalties on behalf of copyright holders. In the United States, the two major PROs are ASCAP and BMI.
- Music publishers: Music publishers are companies that represent the copyrights of songwriters and composers. Music publishers can collect sync royalties on behalf of their clients, or they may work with a PRO to collect and distribute the royalties.
Importance of sync royalties
Sync royalties can be a significant source of income for musicians and songwriters. In recent years, the sync market has grown rapidly, as producers have increasingly turned to music to enhance their visual media projects. As a result, sync royalties have become an increasingly important part of the music industry.
How to increase your chances of earning sync royalties
There are a number of things that musicians and songwriters can do to increase their chances of earning sync royalties:
- Join a PRO: Joining a PRO will help you to collect sync royalties that you may not otherwise be able to collect.
- Work with a music publisher: A music publisher can help you to market your music to potential sync licensees.
- Create music that is well-suited for sync: There are certain types of music that are more likely to be used in visual media projects, such as upbeat, catchy songs with strong melodies.
- Network with people in the music industry: Attending music conferences and events can help you to meet people who may be able to help you to get your music placed in sync.
Conclusion
Sync royalties can be a valuable source of income for musicians and songwriters. By taking the steps outlined above, you can increase your chances of earning sync royalties and building a successful career in the music industry.
