A 360 deal, also known as a multiple rights deal, is an agreement between an artist and a record label (or other music company) where the label provides financial and other support to the artist in exchange for a percentage of the artist's earnings from various revenue streams. This includes not just record sales, but also things like:

• Concerts and touring
• Merchandise
• Endorsements
• Songwriting royalties
• Publishing
• Appearances in TV and film

Essentially, the label invests in the artist's career beyond just their music, and in return, they get a cut of almost everything the artist earns.

Who started it?

It's difficult to pinpoint who exactly started the 360 deal, but it emerged in the early 2000s as a response to declining music sales due to piracy and the rise of digital music. Robbie Williams is often credited with signing one of the first major 360 deals with EMI in 2002.

Why was it created?

Record labels were losing money because traditional record sales were plummeting. They needed a way to recoup their investments in artists and stay afloat. By taking a percentage of all revenue streams, labels could offset the losses from declining record sales and potentially earn more from an artist's overall success.

Is it good or bad?

It depends. Here's a breakdown:

Potential benefits:

• More upfront investment: Labels may be willing to invest more in marketing, promotion, and touring for artists with 360 deals.
• Greater career support: The label is incentivized to help the artist succeed in all areas, not just music sales.
• Access to resources and connections: Labels have established networks and resources that can benefit artists.

Potential drawbacks:

• Reduced artist income: The label takes a cut of everything, which can significantly reduce the artist's overall earnings.
• Loss of control: Artists may have less control over their career decisions and creative direction.
• Complex accounting: Tracking and dividing revenue across multiple streams can be complicated and potentially lead to disputes.

Should you have a lawyer?

Absolutely. A 360 deal is a complex legal agreement with long-term implications. An experienced entertainment lawyer can:

• Negotiate favorable terms: Ensure you get a fair percentage of your earnings and retain some control over your career.
• Protect your rights: Safeguard your intellectual property and ensure the contract is in your best interest.
• Explain the fine print: Help you understand the complexities of the agreement and avoid potential pitfalls.

What if you're offered one and don't want it?

You have the right to refuse a 360 deal. You can:

• Negotiate for a traditional record deal: Focus on record sales and retain control over other revenue streams.
• Seek alternative funding: Explore options like crowdfunding, independent investors, or grants.
• Build your career independently: Focus on building a fanbase and generating revenue through direct-to-fan sales and other avenues.

Remember: The music industry is constantly evolving. There's no one-size-fits-all answer. Carefully weigh the pros and cons of a 360 deal, seek expert advice, and make an informed decision that aligns with your career goals and values.